Marketing Coordinator

Essential Duties and Responsibilities

In this role, the Marketing Coordinator has the primary responsibility to:

• Be a champion of MCTV. This responsibility is shared by all members of the Sales & Marketing Department.
  • Act as guardian of the MCTV brand and help lead effective use and implementation of the brand throughout the company.
  • Understands and assists in driving MCTV’s position in the marketplace.
  • Develop creative and maintain adherence to the brand standards.
  • Act as an advocate for all MCTV products – both inside and outside the company.
  • Establish and assist in maintaining a cohesive and consistent corporate image throughout all internal and external communications.
  • Assist in the implementation and execution of the development of marketing creative content.
  • Assist in the development of the yearly marketing plan.
  • Help manage the day-to-day activities for media placement and advertising creative.
  • Assist in the planning and development of customer communications not included in the annual marketing plans.
  • Assist with internal communications including the development of training materials and employee sales incentives.
  • Assist with the developing, entering and reporting on campaigns.
  • Coordinate with marketing manager to ensure advertising and marketing tactics set forth in marketing plans are implemented including submission of ads, email campaigns and direct mail campaigns.
  • Place orders for employee promotional items
  • Manage corporate branded apparel ordering process.
  • Work with other departments to design and print non-marketing materials (door tags, reminder postcards, etc.).
  • Manage, create and distribute monthly employee newsletter.
  • Maintain a listing of available network cross-channel spots and other marketing partnership opportunities. Develop monthly schedule for cross-channel promotions and distribute affidavits as requested. Provide reporting as required.
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice

• Manage and implement annual event plan for residential-focused events. Including, but not limited to, set-up and tear down of booth, organizing logistics, managing registrations, coordinating with vendors, staffing, ordering of promotional items, maintaining and storage of equipment, and reviewing and evaluating effectiveness of events.
• Assist in all department creative copy writing and all external and internal customer written communications.
• Responsible for developing print materials and maintaining inventory and storage of the materials for marketing, non-marketing and sales.
• Assist with maintenance of corporate websites.
• Create graphics and assist with email marketing platform.
• Other duties as assigned.

The Marketing Coordinator must successfully utilize the following tools/equipment in order to complete their responsibilities:

• Maintain dexterity, vision and coordination, sufficient to perform essential functions.
• Use of PC, telephone, copy machine/scanner, fax and basic office equipment.
• Ability to sit for extended periods of time, 6-8 hours/day.
• Ability to bend, lift and carry files, boxes or other objects up to 20 lbs.

Qualifications

• Must have a valid driver’s license.
• Must successfully complete background check and drug test.
• Bachelor’s degree in marketing, business administration or a related field is required.
• 1-3 years of experience working in a marketing-related field. Internships are acceptable.
• Proficient knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is required. Professional training or education is preferred.
• Ability to assist in creation of original designs, sizing and resizing and execution of artwork, conceptualize design layouts and coordinate final production of a finished product.Proficiency in Microsoft Office (Words, Excel, PowerPoint and Outlook).
• Excellent writing, editing and written communication skills.
• Experience or knowledge of the telecommunications industry is preferred.
• Proficient design knowledge and sensibility that encompasses color theory, use of typography and aesthetic sense.
• Ability to understand technical details and convert them into simple language that is easy to understand.
• Strong problem-solving skills.
• Excellent communication skills both written and verbal.
• Able to orchestrate multiple activities at once to accomplish goals.
• Excellent interpersonal organizational and project management skills.
• Self-starter with a flexible attitude.
• Team player who is willing to perform additional tasks as needed.